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About Us

Value Connect, started as a management consultancy based in Dubai and recently incorporated in Kenya. It was established to foster opportunities and growth prospects and to encourage business partnerships between the United Arab Emirates (UAE) and Africa on platforms that include EXPO 2020. Value Connect is a renowned business outfit that focuses on the advancement of clients’ needs and objectives. Clients include organizations in the service industry, tourism, manufacturing, real estate and Fast-moving consumer goods (FMCG) companies, government and non-governmental organizations.
Some of our partners include the Kenya Association of Manufacturers (KAM), Kenya Flower Council, Kenya National Chamber of Commerce (KNCCI), Dubai Chamber of Commerce, CTI Mozambique, Sri Lankan Embassy Nairobi, Kenya Consulate Dubai, Kenya Investment Authority, Kenya Airways, Instant Cash Dubai, Kenya Private Sector Alliance (KEPSA) and the Ministry of Foreign Affairs & International Relations, VDMA Germany, Export Promotion Council Kenya among others.
Being a privately held company, Value Connect is flexible and ready to meet individual client objectives and offer competitive professional experience and integrity that are over and above industry norms. “Value addition” is key to our service delivery and, “If we cannot add value to your business, then we have no business in your business.” More importantly, we commit to creating sustainable linkages.

Key Achievements to Date

From 2018-2019, Value Connect in collaboration with VDMA Germany, Kenya Association of Manufacturers, and Centurion Ltd are creating awareness and recruitment of the Skilled Workers for the Food Industry project. This is a Kenyan-German initiative aimed and bridging the gap and addressing the demand for qualified skilled workers in the Kenyan food processing industry by offering practice-oriented training.
In 2017, in liaison with the Kenya Consulate General of the Republic of Kenya and Dubai Chamber of Commerce & Industry; Value Connect hosted a group of 24 business people from Kenya in Dubai in a 2- day Trade & Investment mission. On the 3rd-day Value Connect hosted a successful diaspora day where different businesses in banking and real estate engaged with Kenyans living and working in Dubai and its environs.
Value Connect is also a key partner and a member of Kenya Association of Manufacturers in the service sector and is pivotal in ongoing conversations with manufacturers and the Export Promotion Council of Kenya on how to help grow export markets for the country. Customized training in Customer Management, Communication and Business Growth is also a key offering by Value Connect.


Brief History of Our Company


Value Connect was first mooted as an informal idea back in 2013, after the founder found herself living in a foreign country after her family moved there. Given her vast knowledge and experience spanning over 20 years working in senior leadership positions, and a proven track record: the founder discovered that she was connecting people to each other effortlessly. She began connecting business people from her country of origin to the foreign country she was living in. Shortly after this was followed by project assignment on business development and market linkages.


In 2016, Value Connect was formally registered as a company in Dubai, United Arab Emirates and continued to excel in the business linkages and hosting of Trade missions and business forums.


In 2017, Value Connect partnered with Grow.Me to venture into enterprise training – Women-able. This became a key pillar to strengthening the Business development and trade missions because some of the SMEs looking for opportunities did not know where to start.


In 2018, Value Connect expanded by opening offices in Nairobi Kenya so as to be closer to its client base. The founder of Value Connect also found that through speaking engagements that a lot of lives were positively impacted and inspired. Value Connect will continue to add value as it connects people and their businesses. If we cannot add value, then we have no business in your business.

Our Team

Who’s behind the scenes?

Mercy Achola
Mercy Achola, founder of Value Connect, is an intelligent, experienced international businesswoman who is keenly aware of what works well for others and is focused on delivering results for the people she works with.

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